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The Launch, in1977, of the high-value SODASTREAM sponsorship deal that allowed Brian to race professionally
Powerful media support has always been a key part of Brian's sponsorship strategies. This feature he wrote for the Sunday Times colour supplement, played a major role in acquiring a substantial sponsorship from GBS Wang for his drive in the International Yellow Pages 500 Group C race at Kyalami in 1987
After retiring from professional race-driving, Brian established South Africa's first ever professional racing driver school, Speed International, with a huge sponsorship portfolio from PG Windscreen Group and many other major corporates
Brian's first sponsorship deal in F1 was with Gillette. This deal involved an innovative approach, based on a global 6-part TV documentary series, geared to providing major savings on Gillette's advertising budget.
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Brian is the Founder (1994) of the prestigious Motorsport Industry Association (MIA), To fund the launch of this ground-breaking organisation, Brian acquired sponsorship from Andersen Consulting
(now Accenture), as well as Hewlett Packard and Ford.
Brian (in Jordan F1) at the inaugural MIA Awards Reception at the House of Lords with MIA Hon. President, Lord Astor of Hever and HP Sales Director Geoff Banks.
A drive for BMW South Africa in the 535i at the Killarney
Circuit in Cape Town. the revent was the Castrol 3-Hour
Endurance Race in 1984
Brian is one of the very few race-drivers ever, to be contracted by Mercedes Benz to compete in a "factory" Honda. This happened in 1987 with Brian competing in the Stannic Group N Championship for Mercedes Benz South Africa
The ground-breaking multi-million pound sponsorship deals with Gillette and Fedex that Brian acquired as an agent for the Benetton F1 Team led to him being offered the role as Commercial Director of the Team, reporting directly to Rocco Benetton.
Brian with the President of FedEx EMEA, Bob Elliott at the Silverstone launch of the FedEx sponsorship.
Brian with the late BBC TV F1 Commentator Murray Walker at an event held at the Beaulieu Motor Museum in Hampshire.
As a Visiting Fellow of the World Academy of Sport, Brian trained international sports association executives in the skills of sponsorship acquisition. Seen here with members of the Bahhrain Olympic Committee on a course in Manama,
Brian also ran similar courses for World Rugby, the International Cricket Council, the International Hockey Federation and many other sports associations.
Within motorsport, he was contracted by the BRDC, Porsche CarreraCup GB, Ford Motorsport and Speedway Grand Prix to offer sponsorship acquisition training to the teams and drivers.
Brian's major sponsorship deal with HISCOX INSURANCE for JotaSport, an Official Aston Martin Partner Team, was promoted in a highly innovative way. 8 metre wide posters were displayed in the London mainline railway stations, positioned strategically next to the Departure Boards, attracting the attention of tens of thousands of commuters every day.
Another example of using comprehensive media coverage. This one in 2019 was for the launch of Brian's latest book "You Don't Have to be a Champion to be a Winner!" and appeared in all of the papers within the Express and Star Group UK
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